Chris Sta. Romana

is a data professional based in Toronto, Canada

About me

Currently: Analytics @ Sony Music Canada

5+ years of combined experience in analytics and digital marketing

Contact me here: https://www.linkedin.com/in/chrisstaromana/

  • Technical Skills

    • Data visualization skills using Tableau

    • Data analysis/wrangling skills using Excel

    • Creative pitching and campaign development for music artists

      • Crafting compelling narratives for artist promotion

      • Developing unique marketing angles for diverse music genres

    • Trade marketing strategy for independent artists

      • Designing targeted promotional campaigns for music releases

      • Coordinating with streaming platforms and music retailers

    Soft Skills

    • Data storytelling to technical and non-technical audiences

    • Project management and stakeholder management experience

    • Independent worker with critical thinking and problem solving mindset

    • Quick adaptation when using new tools

  • George Brown College

    Postgraduate Certificate in Information System Business Analysis

    Binghamton University (State University of New York)

    Bachelor of Science - Marketing & Management Information Systems

  • Dean's List

    • George Brown College - Information Systems Business Analysis Program

    • 3.87 Cumulative GPA

    International Institute of Business Analysis

    • Entry Certificate in Business Analysis (ECBA)

    • Certified February 2024

Projects


Sony Music Canada

2024

Conducted analytics for projects involving major artists including Céline Dion, Beyoncé, and Aqyila

Ditto Music Philippines


2019 - 2023

Managed trade marketing campaigns for leading independent artists, including Chance the Rapper, SunKissed Lola, and Denise Julia